By Jason Lipshutz
NEW YORK (Billboard) – If Justin Bieber singing dolls, nail polish and a best-selling memoir weren’t enough to satisfy his fans, the pop star is now receiving his own set of trading cards and stickers.
Entertainment collectible company Panini America has launched the Justin Bieber trading card set, which will hit shelves at Walmart, Target, Toys “R” Us and other retail outlets this week.
“I always dreamed of being a hockey player and having my own trading card,” Bieber said in a statement. “I remember collecting hockey cards, so the idea that kids are going to enjoy my cards like I enjoyed my hockey cards is amazing!”
The collection will include 150 cards and 30 stickers, with four nine-card puzzles that let fans create small Bieber posters.
Each pack will sell for $1.99 and will include five trading cards and one sticker.
The trading cards offer a solid merchandise stopgap between the release of Bieber’s stripped-down “My Worlds Acoustic” album last month and his 3D concert movie, “Never Say Never,” which comes out on February 11, 2011.
(Editing by Zorianna Kit)
My Comments posted on Yahoo
lorrystdavid 1 minute ago I collected matchbox tops when I was a boy and had a lot of fun trading with my mates. Sure the kids (mostly girls) will make this a huge sucess. Kids need something fun to collect and what better than a the Canadian Bieber. Maybe he’ll replace our beloved Canadian Beaver.